Once we were told that we need to select an automobile brand and post about it in blogs, there were lot of companies running through my mind. The one brand which I have seen from the insemination and grew along with it, Tata Motors, I have lived among them and something close to me.
Tata Motors Limited is a part of the Tata Group, which was formerly known as TELCO (Tata Engineering and Locomotive Company). Tata Group has 114 companies under its belt which is headed by Ratan Tata, Chairman of the group.
Tata Motors is India’s largest automobile company, with consolidated revenues of USD 27 billion in 2010-11. It is the leader in commercial vehicles in each segment and one among the top three in passenger vehicles with products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer and the world's third largest bus manufacturer.
Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors is traded on both the Bombay Stock Exchange and New York Stock Exchange. It is the first Indian company from engineering sector to be listed in the New York stock exchange.
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| Tata Sumo Grande(2008 - present) |
After almost three decades into commercial vehicles, Tata motors set their foot into passenger vehicle manufacturing in 1991 with Tata Sierra, a MUV. Which was followed by Tata Estate(1992, a station wagon), Tata Sumo(1994, LCV) and Tata Safari (1998, India's First SUV). Tata then went on to launch "Indica" later in 1998, the first fully indigenous passenger car of India. The car's excellent fuel economy and aggressive marketing strategy made it as one of India's best selling car's of all time.
Over 5.9 million Tata vehicles ply on Indian roads since it rolled out its first automobile in 1954. The companies presence is felt through the length and breadth of India with more than 250 dealerships in more than 195 cities across 27 states and 4 Union territories. It has the 3rd largest Sales and Services network next to Maruti Suzuki and Hyundai.
With more than 4500 engineers and scientist, Tata motors have one of India's largest R&D Center, which was established in 1966. The company has R&D centers in India and also in South Korea, Spain and UK. Tata Motors is also expanding its international footprint. The Company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa.
Tata Sons, the major stake holder in Tata Motors, is a charitable trust managed by the Tata Group. It has lend its hands in improving quality of life of communities in four core areas - education, employability, environment and health.
Tata motors has acquired and took over quite a number of companies. Brands and companies under its belt, its latest developments and the Tata motors' International impact, wait till my next post.
Sources:
http://en.wikipedia.org/wiki/Tata_Group
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