As I mentioned in one of my earlier posts, Tata is bringing out some good models into the market which has never failed to impress in recent times. There are 3 cars which has caught my and people's attention in the past few years. One being the Tata Nano. The next is the Tata Indigo Manza. And now, am going to speak about the last one from the list, the Tata Aria.
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| Tata Aria |
Tata Aria was launched in 2010 Delhi Auto Expo before reaching the customers by October of the same year. It was the first SUV crossover in India. The looks just said it, it had both the muscle of a SUV and the frame of a MUV. The car was actually based on the Tata Xover concept showcased in the 2000 Geneva Motor Show. Tata definitely wanted to get into the Global Automotive pool badly, as I keep on mentioning this term in every post of mine, by stepping up their game in every car they release. Most of the time when they tried to inseminate the world market, the key issue they faced was safety. When they wanted to introduce Tata Nano into the European market, they had to literally overhaul the entire features so as to fit into their safety standards. But this time its not the same, Tata Aria has a slew of features on both safety and aesthetics.
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| Aria - Interior |
It is equipped with ABS, 6 air bags, GPS, electronic stability control, climate control, collapsible steering and more. The best part was it meets the European safety standards. Since, they wanted to make sure that it had fit the bill of a high end SUV crossover they sent sent one of the units here, to UK, to their JLR counterparts to enhance its look and feel. It has both 4x2 and 4x4 variants, which makes it even more powerful than the usual MUVs.
Though Tata had put in lot of efforts into this project, the sales was not expected. The car is priced between 
1200000 to 1500000(approx $24000 to $30000) which quite high with the kind of cars offered by their competitors in the same range. Toyota Innova, which has been in the market for over a decade now costs 20% less than the Tata Aria and also there are not many MUVs or SUVs in that range in the current Indian market except for the Skoda Yeti. Even the Indian made Mahindra Xylo is within the million mark. So, Tata slashed its prices by 20% a few months back for the festive season in a move to boost the sales of the car but till now there hasn't been much of a change to the sales.
1200000 to 1500000(approx $24000 to $30000) which quite high with the kind of cars offered by their competitors in the same range. Toyota Innova, which has been in the market for over a decade now costs 20% less than the Tata Aria and also there are not many MUVs or SUVs in that range in the current Indian market except for the Skoda Yeti. Even the Indian made Mahindra Xylo is within the million mark. So, Tata slashed its prices by 20% a few months back for the festive season in a move to boost the sales of the car but till now there hasn't been much of a change to the sales.
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