When every other top tier automotive companies were wondering and not sure how Tata Motors is going to make a turn around in sales of its acquired JLR brand, Tata has made a statement in the past with some really good sales figures. With launch of Range Rover Evoque it has reassured that Land Rover is still in the game and a pretty good competitor in its segment.
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As everyone knows most of the big players in Europe are shifting their focus on the emerging markets like China and India, as still the economy in Europe is still trying to recover and automotive sales is still not so on a high. Land Rover's sales has been on a high especially in the Chinese market with already has around 100 dealerships across the country. Sales in the Chinese market has crossed 33600 units which is 60% more than last year. At this juncture JLR is planning for a joint venture with Chinese car maker Chery. According to Chinese media Jaguar Land Rover which is owned by Tata Motors, Chery is in all probability to be the chosen partner for JLR.
With Chery being one of the leading car manufacturers in China and with JLR entering into a JV with them will make the profit margin bigger while working on common platforms. Even though their sales slumped around the globe they recovered it from the emerging South East Asian market.
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